Bold and confident to match this favourite
compact sweeper
Bucher Municipal, a world leading supplier of quality cleaning and clearing equipment approached Dsquared Ltd to deliver a campaign that would translate across digital and print, targeting councils and contractors. The message was clear, the C202 is a champion of compact sweepers.
This project was carried out while at Dsquared Limited.
In a league of it's own
Alongside the chosen messaging we were able to commission a champion photographer who is very familiar with the industry and a regular to both our 'then agency', the sweeper industry and infact the motor industry, full stop.
Having created a dramatic, spotlight shot of the sweeper, I was able to take the hero image and photoshop it into a boxing ring. The Undisputed Champion was now in it's zone and ready to feature across the whole campaign.
From publications, adverts and spinning direct mail to a quirky 'build-it-yourself' model, the campaign provided a punchy visual and consistent messaging to drive home the key benefits.
